20 years.

1,136 bids.

100s of wins.

Meet ABB, Bidtique’s Director

In the last five years alone, Amy has supported clients in over 120 bids to all major Australian State and Federal Government Agencies and Departments plus bids to Local Government and New Zealand Government.

She is obsessed with helping other professionals shine while taking the ‘overwhelm’ out of the tender process and business development

Amy Burton-Bradley

“Amy was fabulous.
Very approachable, and very committed to our project.
She was always accessible, proactive and patient.”
— Sector leader, professional services firm

DIRECTOR & LEAD BID CONSULTANT

With over 20 years’ immersion in professional and expert services marketing, Amy is a seasoned strategist who knows what truly drives business success.

As a specialist in tenders, bids, and proposals, Amy boasts an impressive track record with a remarkable 82% win rate (based on 300+ bids from 2015 to 2023). Her success arises from her clarity of thought, spot on advice, innovative presentation techniques, and effective bid and project management.

Amy's expertise extends to tendering across dozens of sectors and industries. In particular she is well known for winning bids to all levels of government and within the insurance sector on behalf of law firms, loss adjusters, insurance investigators, insurance brokers and rehabilitation providers.

Amy enjoys long-term, trusted client relationships. By being invited back time and again she elevates clients’ credentials and bids through compelling and evidence-driven storytelling, consistently securing crucial revenue streams.

Beyond bids Amy is a versatile business developer with a background in consulting, law firms and consulting engineering marketing and communications. She is frequently entrusted with special projects that go beyond the initial brief.

Clients consistently praise Amy's dedication and transformative impact, indeed she is often pre-booked months in advance for business-critical bids.

Why not chat with Amy to discover how her expertise can transform your bids and lead you to success.

More on Amy’s sector expertise & experience

  • Amy is passionate about helping lawyers and their law firms shine, guiding them to better ways of bidding, and succeed in competitive selection. In the last 20 years she has worked with over 300 Australian and New Zealand legal practices to win more work and on improved terms.

    With a consistently impressive 'win rate' on behalf of dozens of law firms, from January 2020 to June 2024 her win rate is tracking at an exceptional 86% (32 wins out of 37 bids).

    Read more about Amy's expertise as a law firm tender writer and strategist here.

    Amy ‘s success stems from her clear thinking, precise advice, creative presentation strategies, and effective bid management.

  • In addition to the legal profession Amy has supported winning bids for clients active in these professional and adjacent services sectors:

    • accountants, actuaries, auditors and insolvency professionals

    • insurance investigators, brokers and loss adjusters

    • wealth management and financial services firms

    • intellectual property and patent attorneys

    • consulting engineers, building inspectors and project managers

    • IT vendors and software as a service providers

    • corporate governance and company secretaries

    • migration agents

  • Other sectors Amy has supported clients in winning tenders and proposals are diverse and include:

    • universities and other tertiary education providers

    • Not for profit and For purpose organisations and charities

    • IT vendors and software as a service providers

    • valuers

    • logistics and transport services providers

    • cash in transit operators

    • business relocation professionals, facilities management services and cleaning companies

    • healthcare, nursing and rehabilitation services providers

    • print management services providers

    • childcare centre operators

    • hospitality sector players, wedding stylists and restaurateurs

  • Beyond winning bids, tenders and pitches Amy’s successes extend across the marketing mix to:

    • identifying and resolving gaps in firms’ marketing effectiveness

    • persuasive copywriting for attention-getting market communications and advertisements

    • advising on pricing, scoping projects and alternative fee models

    • client voice, market and industry research exercises

    • designing and articulating new service offerings

    • generating need recognition for services in both established and new, untapped markets

    • implementing effective direct mail campaigns to stimulate business growth

    • readying practices for sale or merger

    • formulating and implementing practical initiatives to boost referrals

    • coaching professionals to develop business and proposal interviews

    • branding, rebranding, art direction and adding polish to firms’ professional presentation

    • preparing high ranking legal directory submissions

    • developing, project managing and improving website effectiveness

    • advising on maximising gains from social and digital media in the professional services context

    • evaluating and leveraging sponsorship opportunities

    • developing winning award submissions

    • advising on event organisation and management

    • media relations and responding to adverse publicity.